SEO & AEO Services

Get found on Google.
Get cited by AI.

I'm Ker, an SEO and AEO consultant based in Cebu, Philippines, and the founder of Ker SEO. I work on both engines that decide whether a customer finds you: Google search, and the AI tools now answering the questions Google used to.

I work with B2B companies, SaaS brands, e-commerce businesses, agencies, and professional service firms, in the US, UK, Australia, Canada, Singapore, and the Philippines.

10+ years in SEO. No agency markup. You work directly with me.

Check your AI visibility, free!
Kerel Finn Villahermosa, SEO and AEO consultant, Cebu Philippines

What This Is Built to Do

Rankings alone don't pay the bills. Every service below is aimed at one outcome: more of the right people finding you, on Google and inside AI answers, and turning into inquiries.

  • ✓Increase high-intent organic traffic, not just visits
  • ✓Get you named when people ask ChatGPT, Perplexity, or AI Overviews for a recommendation
  • ✓Strengthen topical authority so rankings hold up through algorithm updates
  • ✓Improve technical health so search engines and AI can actually read your site
  • ✓Generate qualified inbound leads and reduce what you spend on ads

My Services

TS

Technical SEO

Audits, Core Web Vitals, crawlability, indexation, structured data, and site architecture. If search engines and AI crawlers can't read your site properly, nothing else on this page matters. This is the foundation every other service sits on.

OP

On-Page SEO & Content

Search-intent mapping, topic clusters, and page-level optimization (titles, headers, internal linking, semantic structure). Content built to rank in traditional results and to be the kind of content AI models pull into their answers.

AI

AI Search & AEO

This is the part most agencies haven't touched yet. I optimize for entity clarity, structured direct-answer formatting, schema, and trust signals that get you cited in AI Overviews, AI Mode, ChatGPT, Claude, and Perplexity.

LB

Link Building

Contextual, relevant backlinks from sites in your industry. I prioritize editorial placements and topical alignment over volume, the kind of links that build the authority Google and AI models both reward.

LS

Local SEO

Google Business Profile optimization and local citations for businesses that serve a specific area. If customers search "near me" or ask AI for a local recommendation, this is what gets you in front of them.

RI

Reporting & Strategic Insights

Clear, honest reporting tied to leads and revenue, not vanity metrics. You'll always know what I'm doing, why, and whether it's working, including AI citation visibility, not just keyword rankings.

Every Engagement Starts With

A Full Audit

Technical infrastructure, content quality, keyword visibility gaps, competitor positioning, backlink profile, and internal linking, all reviewed before any strategy gets built.

Keyword and Intent Research

I map transactional, commercial, and informational demand to your funnel. I don't chase volume for its own sake; I prioritize the terms that turn into inquiries.

How We Start

1

Check

A look at where you stand today on Google and in AI, next to your competitors. Weeks 1–2: technical audit, competitive analysis, keyword and intent mapping, AI visibility evaluation.

2

Strategy

A short, prioritized roadmap built around your goals, budget, and buyers.

3

Execution

I do the work, technical fixes, on-page optimization, content, AEO, and links, and keep you in the loop the whole way. Months 1–3 build the foundation; months 3–6 focus on authority and AI visibility.

4

Growth

Ongoing tuning and honest reporting as results build. At the six-month mark, we review growth together, then decide whether to continue, scale, or adjust.

Industries I Work With

The approach adapts to a quiet niche or a crowded one.

B2B Companies SaaS E-commerce Digital Marketing Agencies Financial Services Real Estate Healthcare Construction Education Local Service Businesses

Who This Is NOT For

Probably not a fit if you…

  • ✗Are looking for guaranteed rankings within weeks
  • ✗Want quick wins without ongoing investment
  • ✗Are comparing SEO purely on lowest price
  • ✗Expect overnight results in a competitive industry

A strong fit if you…

  • ✓See SEO as a long-term growth channel
  • ✓Value data-backed decisions
  • ✓Are open to acting on what the data shows

Real Results

A few of the campaigns behind these numbers.

ker seo case study

Client Background

In June of last year, I began working with a business consulting firm based in Utah. At the time, their organic traffic was on a downward trajectory and had plateaued, which prompted them to seek my help.

The Challenge

The primary challenge was reversing the declining traffic and generating high-intent leads that would convert into clients. The existing resources and assets were minimal, necessitating a comprehensive and strategic approach to SEO.

The Strategy

To address these challenges, I implemented a demand generation campaign focused on several key areas:

1. Full Site Audit

I conducted an in-depth audit of their site, identifying the limited existing resources and assets.

2. Developing a Topic Cluster

I created a structured topic cluster to organize and optimize content around key themes relevant to their target audience.

3. Creating Lead Magnets

These were designed to attract and capture high-intent traffic, converting visitors into leads.

4. Updating Existing Blog Posts

I optimized current content for better keyword rankings, ranked for more keywords, and enhanced the overall quality to boost engagement.

5. Creating New Blog Posts

New content was developed to target specific keywords and topics identified in the topic cluster, ensuring comprehensive coverage of relevant subjects.

6. Focus on Readability, Presentation, and User Experience

Content updates and new creations were tailored for readability and ease of use. This included:

– Ensuring the searcher’s intent was met.

– Providing a great presentation and user experience.

– Optimizing for skim readers with quick answers, key takeaways, TL;DR sections, and tables of contents for long-form content.

7. Strategic Internal Linking

Internal links were strategically placed to boost the visibility and ranking of key service pages.

8. Quality Link Building

The link-building efforts focused on acquiring 3-6 high-quality backlinks from relevant, credible, and high DA websites per month.

The Results

After a year of implementing this strategy, the results were outstanding:

1. Increased Organic Traffic

The website saw a significant increase in organic traffic, reversing the previous downward trend.

2. More Inquiries and Client Conversions

The higher-quality traffic led to more inquiries, many of which converted into clients for the consulting firm.

3. Thriving Post March 2024 Core Update

The campaign not only survived the March 2024 core update but also thrived, demonstrating the robustness and effectiveness of the SEO strategy.

By focusing on demand generation, content quality, and strategic link building, it’s possible to achieve remarkable results even in challenging scenarios.

ker case study 2

Through diligent efforts in optimizing their website for search engines, implementing effective keyword strategies, help them create high-quality content that resonates with their target audience, ensuring good technical health for their website, building solid backlinks, my client has achieved impressive results.

The image of their Google Search Console data shows a steady upward trend in clicks and impressions, which translates into more organic traffic to their website.

This increase in organic traffic has been a significant driver in generating more qualified leads for my client’s business.

By appearing higher in search engine results pages for relevant search queries, my client has been able to capture the attention of individuals actively seeking their service.

Moreover, my client’s dedication to providing exceptional customer service and delivering results has led to many of these leads turning into paying clients.

This success is a testament to the effectiveness of SEO in driving business growth and generating a sustainable source of revenue.

Overall, my client’s success story serves as a shining example of the power of SEO in establishing a strong online presence, attracting organic traffic, and generating more qualified leads that turn into paying clients.

In just 2 months of dedicated SEO efforts, I’ve witnessed an impressive surge in organic traffic for my valued client’s website.

By focusing on crucial optimization strategies and prioritizing the key drivers of success, I’ve achieved significant results that exceed expectations.

This remarkable early victory is a testament to the power of SEO and its potential to elevate online presence.

But here’s the best part: it’s only the beginning! Imagine the tremendous possibilities that lie ahead as we continue our journey together.

With each passing day, I’m committed to fine-tuning my approach, leveraging cutting-edge techniques, and delivering even more substantial growth.

As I build on this quick win, I’m excited to envision the future. Just picture the incredible growth and expanded opportunities that await after 6 months, or even beyond!

What People Say About Me

rex

Kerel is fantastic to work with, especially for SEO. His expertise in search engine optimization, keyword strategy, and improving organic rankings truly delivers results. Professional, responsive, and knowledgeable, Kerel makes SEO simple and effective. Highly recommend!

Rex Camposagrado, MBA

SEO and AI Specialist at Ahold Delhaize USA
scott richardson

Ker was with us for nearly two years, and during that time, he proved to be one of the most
reliable, helpful, and genuinely kind team members I’ve worked with. He joined our team as an SEO
specialist and quickly became our “go-to” person for SEO advice. His knowledge was solid, and he
never hesitated to lend a hand, especially to our WordPress team whenever they needed help.
What really stood out about Ker was his attitude. In all the time we worked together, I never heard
a single complaint from him. He was always positive, respectful, and happy to help. You could
always count on him to have a good attitude and a willingness to get things done.
Earlier this year, I traveled to the Philippines for our first in-person team meetup. Meeting Ker in
person only confirmed what I already knew. He was just as friendly and personable face-to-face as
he was during our remote work together. It felt like I had already known him for years.

I recently made the difficult decision to stop offering SEO services as we expanded our PPC focus,
and that’s the only reason Ker is no longer with us. Letting him go had nothing to do with
performance. He did a fantastic job and was well-liked by everyone on the team.

I would absolutely recommend Ker to any company looking for a dependable, skilled, and
easy-to-work-with SEO specialist. He’ll be an asset to any team he joins and companies that will hire him.

Scott Richardson

Owner, K9 Cloud Marketing

Ker worked for us at Oasis Landscaping for the last 9 months. He helped up rebuild and clean up some of our websites, worked on SEO and tracking, as well as helped us with any technical issues, setting up new web based emails etc. Ker kept great records of his time, gave weekly updates, and reports of what he was working on.

Thomas Rochow

Founder & President @ Oasis Landscaping

Working with Kerel has been such an amazing experience. He is extremely knowledgeable in the SEO space, and any business would more than benefit from having him on their team. I look forward to reworking with Kerel again in the future!

Romas Gražys, MH

Founder and Owner of Salty Air and Grazys Construction

I’ve hired Ker to work at my Agency for a month to help with client tasks, Ker has been very helpful at getting deliverables completed on time and has been able to follow instructions and SOPs well. Ker has shown an ability to take construction feedback and apply such feedback into future deliverables. If anyone is looking for a SEO specialist don’t be afraid to have a conversation with Ker.

Andy Truong

Founder & SEO Director at Bleument
Jonas Salinas Belocura

An awesome talent to work with and has bright potential in the SEO industry. He is a rare SEO specialist in the Philippines with experience in B2B marketing and a great communicator. One of his main strengths is his willingness to adapt to changes (which some GenZs in the Philippines don’t have nowadays). I’m willing to work again with Kerel and collaborate with him if the budget permits and for clients, you will not regret having him around in your team.

Jonas Salinas Belocura

CEO at SEO and Beyond
Mike Wilson

Kerel’s strategic approach not only increased our visibility but has also fostered meaningful connections within our industry. His ability to identify trends and leverage them for our benefit has been invaluable. His contributions have been instrumental in driving our business forward.

In addition to his professional skills, Kerel’s professionalism and reliability make him a pleasure to work with. He met deadlines and communicates effectively, ensuring that projects were completed seamlessly.

Mike Wilson

CEO at Go Exporting
Alan Chapman

Kerel has worked for us for a few years. He has been an excellent team member always available and completed every task to a high degree.  He will be a valuable asset to any organisation.  Feel free to contact me for any further information.  

Alan Chapman

Managing Director - Digital Marketing HQ Australia
vinny lacerte

Kerel’s SEO service is highly effective in improving search engine rankings He’s focused on data analysis and continuous optimization, Kerel can identify and target the most effective search terms and content strategies to drive traffic and generate leads that are more likely to convert into paying clients.

Vinny Lacerte

Senior Data-Driven Marketer, Growth Hacker
Glen Dimaandal

I just wanted to give a quick shoutout to Kerel Finn Villahermosa. He is one of my trainees. I personally mentored this guy. He’s a true student of the game, knows what he’s doing. He’s been around the industry for a while, and generally, he’s super receptive to all the classic principles of SEO, along with the latest developments in the industry. If you’re looking to hire someone who’s very knowledgeable, will do it at a good price, and then someone whom you can really rely on, I would recommend few others in the same way that I recommend highly this guy. Kerel Finn Villahermosa, if you want that go-to guy when it comes to SEO, choose him.

Glen Dimaandal

CEO at SearchWorks.PH
jessa camacho

I have had the pleasure of training Ker as an SEO intern, and I am delighted to provide a strong recommendation for him as an SEO specialist.  Since transitioning to handle his own clients, Ker has shown remarkable growth and proficiency in the field of SEO. He has a keen understanding of the ever-evolving landscape of search engine optimization and utilizes this knowledge effectively to drive organic traffic and improve search rankings for his clients. I highly recommend Ker as an SEO specialist and am confident in his ability to achieve outstanding results in any SEO-related endeavor.

Jessa Nova Camacho

SEO Manager
lorna bondoc

In 2017, I hired Kerel to improve the SEO results of one of YOVEO’s clients in the construction industry. Ker’s expertise in SEO was instrumental in getting our client’s website to rank higher in search results pages. The client witnessed a gradual increase in website traffic and leads generated through organic search. I recommend Ker’s SEO services to businesses wanting to improve their online presence.

Lorna S. Bondoc

YOVEO Digital - Founder

FAQs

How is your pricing structured?
Monthly retainers starting at $1,200 USD/month for smaller sites, higher for larger or more competitive ones. Pricing depends on site size, competitiveness, content scope, and whether AI visibility work is included. I'll give you an exact number after reviewing your site.
What's included?
Depending on scope: technical SEO audits, keyword and intent research, on-page optimization, link building, local SEO, AI search and AEO optimization, and ongoing reporting. Every engagement is tailored to your goals and current site condition.
Do you handle implementation, or just strategy?
Both. For some clients I implement directly; for others I work alongside your internal team or developers. Depends on your resources and setup.
Who's your ideal client?
B2B companies, SaaS brands, e-commerce businesses, agencies, and professional service firms that treat SEO as a long-term investment, not a quick tactic. That said, the framework adapts to most industries and budgets.
What results should I expect?
More high-intent organic traffic, stronger keyword visibility, better inbound lead quality, less reliance on paid ads, and improved AI citation visibility. Results depend on competition, current authority, and how fast recommendations get implemented. No ethical SEO can guarantee rankings, what I guarantee is a structured, data-backed strategy and transparent reporting.
How is this different from AI search optimization / AEO on its own?
It's not separate work bolted on, it's the same technical foundation, entity signals, and content depth, built to earn you a place in Google's results and in AI-generated answers at the same time. Most SEOs are still only working the Google side.
How long until I see results?
Most campaigns show measurable movement within 3–6 months, depending on competition and current site health. Sustainable growth compounds; it isn't a short-term spike.
Do you work outside the Philippines?
Yes. I'm based in Cebu, Philippines, and work with clients across the US, UK, Australia, Canada, Singapore, and beyond.
What makes you different from an agency or another freelancer?
You work directly with me, the person doing the audits, the strategy, and the execution. No junior handoffs, no account managers, no agency overhead, plus AEO/AI search expertise most agencies haven't built yet.
Can you work alongside our internal team?
Yes, I regularly collaborate with in-house marketers, writers, developers, and paid media specialists.

Work With Ker SEO

If you want to show up on Google and get named when people ask AI for a recommendation, let's start with a strategy conversation.

Check your AI visibility, free!
Free. No obligation. No sales pitch.
Email: villahermosakerelfinn@gmail.com  •  LinkedIn: linkedin.com/in/kerel-finn-villahermosa

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