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Get found on Google. Get cited by AI.
I’m Ker, an SEO and AI search consultant. I help businesses show up in two places at once, ranked on Google and recommended when people ask AI like Google Overwiews, AI Mode, ChatGPT, Claude or Perplexity, and I focus on the part that actually matters: turning that into real leads.
10+ years in SEO. Clients across the US, UK, Australia, Canada, and Singapore.
The Problem
You’re probably here for one of these reasons
Most people who reach out to me are dealing with at least one of these.
- You rank fine on Google, but when someone asks ChatGPT for the best in your space, it names your competitors and skips you.
- You’re getting traffic, but it isn’t turning into actual inquiries.
- You’re paying for SEO and quietly wondering if it’s keeping up with how fast things are changing.
- You can see AI changing how people find businesses, and you don’t want to be the last one to catch on.
None of this shows up as one scary number on a dashboard. It just quietly hands deals to whoever AI decides to mention instead of you.
The Shift
Search quietly split into two engines
For years, search meant one thing. People typed something into Google, scrolled the results, and picked a link. That still happens, and it still matters. But there’s a second thing going on now. People ask ChatGPT, Claude, Perplexity, or Google’s own AI for a recommendation, and they just go with the answer. No scrolling, no comparing.
Most SEO people still only work on the first one.
I work on both.
You rank on Google, and you become one of the names AI actually gives people.
That second part is where most of your competitors haven’t even started.
Not sure which one you’re missing? Check your AI visibility, free.
What You Get?
None of this is worth paying for unless it moves the business, so that’s what I aim at.
What you actually get out of this?
Leads, not just traffic
I go after the people already looking for what you sell, and build the pages that turn them into inquiries.
Visibility in both places
You show up in normal Google results and inside AI answers, so you’re there wherever your buyers happen to look.
Something that keeps working
Unlike ads, this doesn’t stop the day you stop paying. It builds on itself and lowers what it costs you to win each new customer.
Authority that AI trusts
Real depth, clear signals about who you are, and good links get both Google and AI treating you as a credible answer.
Straight answers you can trust.
You'll always know what I'm doing, why, and whether it's working. No jargon, no vanity numbers dressed up as results, and I'll tell you when something isn't worth doing.
Search that's ready for what's coming.
The way people search is changing fast, and most sites are quietly getting left behind. I build yours to hold up as that shift accelerates, so you're set up for what's next instead of scrambling to catch up later.
Why Work With Me?
I’m Kerel Finn Villahermosa, an SEO consultant and specialist based in the Philippines, and the founder of Ker SEO. When you hire me, you get me. Not a junior, not an account manager, not five people cc’d on an email.
A senior consultant who actually does the work
You Talk to the Person Doing the Work
Whoever plans your strategy is the one running it, and that’s me.
No Agency Markup
You show up in normal Google results and inside AI answers, so you’re there wherever your buyers happen to look.
Relevant Experience
Over 10+ years in SEO, with clients in the US, UK, Australia, Canada, Singapore, and here at home.
Solid Credibility
Trained and personally vouched for by Glen Dimaandal, who is about as respected as it gets in this field.
Focus on Where Search is Heading
A real focus on where search is heading, so you’re ready for AI instead of scrambling once everyone else notices.
What Clients Say About Me?
Kerel is fantastic to work with, especially for SEO. His expertise in search engine optimization, keyword strategy, and improving organic rankings truly delivers results. Professional, responsive, and knowledgeable, Kerel makes SEO simple and effective. Highly recommend!
Rex Camposagrado, MBA
SEO and AI Specialist at Ahold Delhaize USA
Ker was with us for nearly two years, and during that time, he proved to be one of the most
reliable, helpful, and genuinely kind team members I’ve worked with. He joined our team as an SEO
specialist and quickly became our “go-to” person for SEO advice. His knowledge was solid, and he
never hesitated to lend a hand, especially to our WordPress team whenever they needed help.
What really stood out about Ker was his attitude. In all the time we worked together, I never heard
a single complaint from him. He was always positive, respectful, and happy to help. You could
always count on him to have a good attitude and a willingness to get things done.
Earlier this year, I traveled to the Philippines for our first in-person team meetup. Meeting Ker in
person only confirmed what I already knew. He was just as friendly and personable face-to-face as
he was during our remote work together. It felt like I had already known him for years.
I recently made the difficult decision to stop offering SEO services as we expanded our PPC focus,
and that’s the only reason Ker is no longer with us. Letting him go had nothing to do with
performance. He did a fantastic job and was well-liked by everyone on the team.
I would absolutely recommend Ker to any company looking for a dependable, skilled, and
easy-to-work-with SEO specialist. He’ll be an asset to any team he joins and companies that will hire him.
Scott Richardson
Owner, K9 Cloud Marketing
Ker worked for us at Oasis Landscaping for the last 9 months. He helped up rebuild and clean up some of our websites, worked on SEO and tracking, as well as helped us with any technical issues, setting up new web based emails etc. Ker kept great records of his time, gave weekly updates, and reports of what he was working on.
Thomas Rochow
Founder & President @ Oasis Landscaping
Working with Kerel has been such an amazing experience. He is extremely knowledgeable in the SEO space, and any business would more than benefit from having him on their team. I look forward to reworking with Kerel again in the future!
Romas Gražys, MH
Founder and Owner of Salty Air and Grazys Construction
I’ve hired Ker to work at my Agency for a month to help with client tasks, Ker has been very helpful at getting deliverables completed on time and has been able to follow instructions and SOPs well. Ker has shown an ability to take construction feedback and apply such feedback into future deliverables. If anyone is looking for a SEO specialist don’t be afraid to have a conversation with Ker.
Andy Truong
Founder & SEO Director at Bleument
An awesome talent to work with and has bright potential in the SEO industry. He is a rare SEO specialist in the Philippines with experience in B2B marketing and a great communicator. One of his main strengths is his willingness to adapt to changes (which some GenZs in the Philippines don’t have nowadays). I’m willing to work again with Kerel and collaborate with him if the budget permits and for clients, you will not regret having him around in your team.
Jonas Salinas Belocura
CEO at SEO and Beyond
Kerel’s strategic approach not only increased our visibility but has also fostered meaningful connections within our industry. His ability to identify trends and leverage them for our benefit has been invaluable. His contributions have been instrumental in driving our business forward.
In addition to his professional skills, Kerel’s professionalism and reliability make him a pleasure to work with. He met deadlines and communicates effectively, ensuring that projects were completed seamlessly.
Mike Wilson
CEO at Go Exporting
Kerel has worked for us for a few years. He has been an excellent team member always available and completed every task to a high degree. He will be a valuable asset to any organisation. Feel free to contact me for any further information.
Alan Chapman
Managing Director - Digital Marketing HQ Australia
Kerel’s SEO service is highly effective in improving search engine rankings He’s focused on data analysis and continuous optimization, Kerel can identify and target the most effective search terms and content strategies to drive traffic and generate leads that are more likely to convert into paying clients.
Vinny Lacerte
Senior Data-Driven Marketer, Growth Hacker
I just wanted to give a quick shoutout to Kerel Finn Villahermosa. He is one of my trainees. I personally mentored this guy. He’s a true student of the game, knows what he’s doing. He’s been around the industry for a while, and generally, he’s super receptive to all the classic principles of SEO, along with the latest developments in the industry. If you’re looking to hire someone who’s very knowledgeable, will do it at a good price, and then someone whom you can really rely on, I would recommend few others in the same way that I recommend highly this guy. Kerel Finn Villahermosa, if you want that go-to guy when it comes to SEO, choose him.
Glen Dimaandal
CEO at SearchWorks.PH
I have had the pleasure of training Ker as an SEO intern, and I am delighted to provide a strong recommendation for him as an SEO specialist. Since transitioning to handle his own clients, Ker has shown remarkable growth and proficiency in the field of SEO. He has a keen understanding of the ever-evolving landscape of search engine optimization and utilizes this knowledge effectively to drive organic traffic and improve search rankings for his clients. I highly recommend Ker as an SEO specialist and am confident in his ability to achieve outstanding results in any SEO-related endeavor.
Jessa Nova Camacho
SEO Manager
In 2017, I hired Kerel to improve the SEO results of one of YOVEO’s clients in the construction industry. Ker’s expertise in SEO was instrumental in getting our client’s website to rank higher in search results pages. The client witnessed a gradual increase in website traffic and leads generated through organic search. I recommend Ker’s SEO services to businesses wanting to improve their online presence.
Lorna S. Bondoc
YOVEO Digital - Founder
Portfolio
Here are some of my portfolios that I documented. Real campaigns, real results
My SEO Campaign Thrives Post March 2024 Core Update 📈
Client Background
In June of last year, I began working with a business consulting firm based in Utah. At the time, their organic traffic was on a downward trajectory and had plateaued, which prompted them to seek my help.
The Challenge
The primary challenge was reversing the declining traffic and generating high-intent leads that would convert into clients. The existing resources and assets were minimal, necessitating a comprehensive and strategic approach to SEO.
The Strategy
To address these challenges, I implemented a demand generation campaign focused on several key areas:
1. Full Site Audit
I conducted an in-depth audit of their site, identifying the limited existing resources and assets.
2. Developing a Topic Cluster
I created a structured topic cluster to organize and optimize content around key themes relevant to their target audience.
3. Creating Lead Magnets
These were designed to attract and capture high-intent traffic, converting visitors into leads.
4. Updating Existing Blog Posts
I optimized current content for better keyword rankings, ranked for more keywords, and enhanced the overall quality to boost engagement.
5. Creating New Blog Posts
New content was developed to target specific keywords and topics identified in the topic cluster, ensuring comprehensive coverage of relevant subjects.
6. Focus on Readability, Presentation, and User Experience
Content updates and new creations were tailored for readability and ease of use. This included:
– Ensuring the searcher’s intent was met.
– Providing a great presentation and user experience.
– Optimizing for skim readers with quick answers, key takeaways, TL;DR sections, and tables of contents for long-form content.
7. Strategic Internal Linking
Internal links were strategically placed to boost the visibility and ranking of key service pages.
8. Quality Link Building
The link-building efforts focused on acquiring 3-6 high-quality backlinks from relevant, credible, and high DA websites per month.
The Results
After a year of implementing this strategy, the results were outstanding:
1. Increased Organic Traffic
The website saw a significant increase in organic traffic, reversing the previous downward trend.
2. More Inquiries and Client Conversions
The higher-quality traffic led to more inquiries, many of which converted into clients for the consulting firm.
3. Thriving Post March 2024 Core Update
The campaign not only survived the March 2024 core update but also thrived, demonstrating the robustness and effectiveness of the SEO strategy.
By focusing on demand generation, content quality, and strategic link building, it’s possible to achieve remarkable results even in challenging scenarios.
Is SEO dead? Not even close!
A year ago, I started working on an SEO campaign for a client in the education space, and the results speak for themselves.
The graph in the picture shows the rise in organic traffic over the last 12 months.
My client’s organic traffic has grown steadily by focusing on strategies tailored to their business goals— optimizing landing pages, targeting the right keywords, topic clustering, strategic linkbuilding, and improving site structure.
SEO isn’t just alive, it’s thriving!
It’s still one of the most powerful tools to drive traffic and grow a business.
My client in the construction industry achieved organic traffic growth and more high-intent leads
Through diligent efforts in optimizing their website for search engines, implementing effective keyword strategies, help them create high-quality content that resonates with their target audience, ensuring good technical health for their website, building solid backlinks, my client has achieved impressive results.
The image of their Google Search Console data shows a steady upward trend in clicks and impressions, which translates into more organic traffic to their website.
This increase in organic traffic has been a significant driver in generating more qualified leads for my client’s business.
By appearing higher in search engine results pages for relevant search queries, my client has been able to capture the attention of individuals actively seeking their service.
Moreover, my client’s dedication to providing exceptional customer service and delivering results has led to many of these leads turning into paying clients.
This success is a testament to the effectiveness of SEO in driving business growth and generating a sustainable source of revenue.
Overall, my client’s success story serves as a shining example of the power of SEO in establishing a strong online presence, attracting organic traffic, and generating more qualified leads that turn into paying clients.
Quick Win in just 2 months of dedicated SEO efforts
In just 2 months of dedicated SEO efforts, I’ve witnessed an impressive surge in organic traffic for my valued client’s website.
By focusing on crucial optimization strategies and prioritizing the key drivers of success, I’ve achieved significant results that exceed expectations.
This remarkable early victory is a testament to the power of SEO and its potential to elevate online presence.
But here’s the best part: it’s only the beginning! Imagine the tremendous possibilities that lie ahead as we continue our journey together.
With each passing day, I’m committed to fine-tuning my approach, leveraging cutting-edge techniques, and delivering even more substantial growth.
As I build on this quick win, I’m excited to envision the future. Just picture the incredible growth and expanded opportunities that await after 6 months, or even beyond!
My SEO Services
Everything it takes to win both engines, handled by one person you can actually talk to.
Technical SEO
Audits, Core Web Vitals, crawlability, and site structure, so search engines and AI can read your site properly.
On-page and Content
Search-intent mapping, topic clusters, and content built to rank and to get pulled into AI answers.
AI Search and AEO
Entity optimization, structured answers, and citation-ready content for Google AI Overviews, AI Mode, ChatGPT, Claude, Perplexity, etc.
Link building
High-quality, relevant backlinks that build the authority both Google and AI reward.
Local SEO
Google Business Profile and local citations for businesses that serve a specific area.
Reporting & Strategic Insights
Clear, honest reporting tied to leads and revenue, not vanity numbers.
How It Works?
How we start?
- Check. A look at where you stand today on Google and in AI, next to your competitors.
- Strategy. A short, prioritized plan built around your goals and your buyers.
- Execution. I do the work, technical, content, AEO, and links, and keep you in the loop.
- Growth. Ongoing tuning and honest reporting as the results build.
Industries I Commonly Work With
I’ve worked across B2B, SaaS, ecommerce, agencies, financial services, real estate, healthcare, construction, education, and local service businesses. The approach adapts to just about any market, whether it’s a quiet niche or a crowded one.
SaaS
Digital Marketing and Advertising Agencies
Financial Services
- Business Consulting
Ecommerce
B2B Companies
Healthcare and Medical Services
Real Estate
Education and E-learning Platforms
Construction Companies
Frequently Asked Questions
How much does it cost to hire a freelance SEO specialist in Cebu?
SEO pricing depends on scope, competition level, and business goals. Monthly retainers typically vary based on technical complexity, content requirements, and authority-building efforts. I provide customized proposals after assessing your website and objectives.
How long does SEO take to produce measurable results?
Most campaigns begin showing measurable improvements within 3 to 6 months, depending on competition level and current site health. Highly competitive industries may require longer timelines. Sustainable SEO focuses on building compounding growth rather than short-term spikes.
Do you work with businesses outside Cebu or the Philippines?
Yes. While I am based in Cebu, Philippines, I work with companies globally including the USA, UK, Australia, Canada, and Singapore. I can work with any businesses in any countries.
Is SEO still worth investing in with the rise of AI search?
More than ever. AI answers are built on solid, well-structured web content, so the businesses investing in technical SEO, topical authority, and entity work are the ones getting picked up in both Google and AI. Doing nothing is the actual risk.
Will AI replace SEO?
No. AI changes how search results are delivered, but it does not eliminate the need for optimization. AI systems retrieve and summarize content from authoritative websites. SEO ensures your website is technically accessible, semantically clear, and positioned as a trusted source for those AI systems.
How do I get my business to show up in Google AI Overviews and AI answers?
It comes down to clear signals about who you are, content written as direct answers, real depth, schema, and trust signals like reviews and good links. Getting a business into those answers is what I focus on.
What is AI Search and LLM visibility optimization?
AI search visibility focuses on improving how your brand is retrieved, interpreted, and cited by large language models such as ChatGPT, Claude, and Perplexity. This involves entity reinforcement, structured answer formatting, semantic clarity, and authority building across your niche.
How do you measure SEO success in the AI era?
SEO performance is measured using:
Organic traffic quality
Keyword visibility trends
Conversion rates and lead growth
Engagement signals
AI citation visibility and brand mentions
Success is tied to business outcomes, not vanity metrics.
What makes you different from an agency or another freelancer?
You work directly with me. I handle the strategy, the audits, and the execution myself, with no junior handoffs and no agency overhead, plus a specialty in AI search that most providers can’t offer yet.
Can SEO lower how much we spend on ads?
Yes. A well-built organic setup becomes a channel that keeps bringing people in over time, which lowers what it costs to win each customer and makes you less dependent on paid traffic.
See where you rank on Google and in AI for FREE!
I’ll check how you compare to your competitors across both, and just tell you what I find. No pressure.
Free. No obligation. No sales pitch.
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